Jessica Simpson to Launch Maternity Fashion Line

Jessica Simpson isn't one to pass up a business opportunity, so naturally, the new mom to Maxwell Drew is working on maternity clothes to add to her extremely profitable fashion lines.

The Fashion Star judge said on Monday, "I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great! You want to wear clothes that are flattering to your baby bump; you want to show your bump off."

Jessica Simpson Maternity will launch this fall at Motherhood Maternity, Destination Maternity, and Macy's. The pregnancy ensembles will start at $36 and include vintage-print tops and jersey knit dresses — no word yet on whether there's a pair of elastic waist Daisy Dukes in the mix.
(By Margaret Hartmann)